Mariana Arias is a Costa Rican multi-hyphenate creative based in Berlin. Creating distinctive visual assets – aiming to inspire, to elevate the narrative and to feel inevitable.
Spanning a 5 year career experience across industries, including retail clients in LATAM, fast moving consumer goods (FMCG) conglomerates in the US, and some automotive & lifestyle brands in Europe. Currently, working in brand consultancy at Deloitte Digital.
She kicks it to the fullest on building up visuals with a vibrant and sincere storytelling behind. Her magic sauce for work is characterised by being compelling, with a creative sensibility and a fresh punch.
Ultimately, she is here to embrace the nuances, fuelled by grit & empowered by the multiple levels and forms of expression design has. Constantly researching, questioning and exploring what does that actually even mean.
Selected Clients
Athénée Studios
BYD / Hedin Mobility
Deloitte Stiftung
Deloitte Sustainability & Climate
Espacios
European Central Bank
First GEN
General Mills
Panoram
Pepsico
Pringles
STERNAUTO
The Kraft Heinz Company
Unilever
Services
Brand Design
Creative Direction
Art Direction
Visual Storytelling
Creative Concept
Brand Narrative
Tone of Voice
Academic Background
MSc. Strategic Design at Politecnico di Milano Italy, Nov 2021 - Mar 2023
Executive Program Creativity Management at SHIFTA by ELISAVA Barcelona, May 2021 - Oct 2021
BA (Hons) Design and Visual Communication at Veritas University LCI Costa Rica, Feb 2016 - Feb 2020