Athénée Studios

Logo Design, Creative Direction

Athénée Studios is a design narrative inspired by the million-layers-city of Athens. Celebrating the uniqueness that lies in contrasts, while paying tribute to the harmony of opposites from Greece to the rest of the world.

The fashion brand is driven by a greek identity, a mixture of international references and a family heritage in tailoring. The blend of craftmanship and originality is base for the construction of its essence. Athénée Studios addresses directly an audience that seeks luxury in the authenticity of creativity & the quality of pieces meant for the joy of everyday.

8.30 a.m. Still life, rigidity, peace and quietness, Athens.

20.30 p.m. Life in forced motion, maneuver, rush hour chaos, Athens.

14.20 p.m. Iconic Slim Aarons & E. Saridis, posing on Saridis of Athens chaise masterpiece, with the best view – or just current activity, of the privileged enough to spend this day, under the attican sun.

Pleats study by the masters of the kind. Loading Athénée Studios take on them.

Current moment – influence by the present affairs.

During the discovery and research phase, a series of chairs made their way as inspiration for the logotype. Aren’t these objects the greatest source of expressiveness ever was?

——— J. Jarvisalo, 1985.

——— K. Kitaoka, 1988.

Strapline.

A person that, just like Athens, doesn't have to be only one thing at a time.

One last moment of silence, before the new week’s frenzy begins.

Greek Soldier of the Elite Evzone Guard wearing traditional 19th century uniform for a ceremony – or currently, watching the evzone guards entry change on Irodou Attikou street while walking to work in a, still peaceful, 8.40 a.m. Athens.

Saturday Night Fever. In the colors.

Symbol.

Logo.

The given contrast between positive and negative allows flexibility in pairing with imagery, especially since each capsule product is meant to be different.

Finding its references to the uniqueness of past times, the positivity of the 80s and the carefreeness of the Yeyé, going along with the radical boldness of the Memphis;
It bares the nostalgia of a past when bold & color was the must.

Creative Direction – Eleni Nikolaou, Mariana Arias.

Logo Design – Mariana Arias.

Photography – Marios Sagias.

Images sourced are not from my domain, they are attributed to their respective authors.