BYD
Imagery Communications
Carefully elevating a design concept of the story ‘Shared Dream’ into something impactful, emotional and appropriate in the context of BYD’s in-store experience.
The combination of photography and gradient imagery creates an immersive world which communicates through visuals the underlying message of ‘Cooler Earth. Warmer Experiences.’
We have defined a set of visual principles for photography – such as warm lights, intensity & contrast, novel angles and interesting perspectives and subjects displaying interaction for the in-store experience.
Design Team – Andrew Weber, Mariana Arias.
Strategy Team – Matthias Hoeckh, Lara Streich.
Architecture Studio – Atelier Brückner